Rationality vs creativity

25 October 2010

Ultimate solutions to problem are rational, the process of findig them is not.

William JJ Gordon.

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Goal-directedness is the distinctive feature of human rationality (Locke & Latham, 1984)

18 October 2010

There is nothing originally about the concept of goal setting. Everyone knows that you have to set goals in order to accomplish anything in life. Goal-directedness is the distinctive feature of rational human activity. The problem in business and in life, is how to use goal setting effectively.

(Locke & Latham, 1984, p. x)