Prototypes (Kelley, 2001)

12 October 2010

A picture is worth a thousand words. Only at IDEO, we’ve found that a good prototype is worth a thousand pictures.

Tom Kelley, General Manager of IDEO (2001, s. 112)

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Let’s make a prototype (Kelley, 2001)

12 October 2010

Prototyping is the shorthand of innovation.

Tom Kelley, General Manager of IDEO (2001, s. 101)