New – and unproven (Kelley, 2001)

12 October 2010

You should never underestimate the barriers to people adopting a genuinely new product.

Tom Kelley, General Manager of IDEO (2002, s. 165)

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Prototypes (Kelley, 2001)

12 October 2010

A picture is worth a thousand words. Only at IDEO, we’ve found that a good prototype is worth a thousand pictures.

Tom Kelley, General Manager of IDEO (2001, s. 112)


Let’s make a prototype (Kelley, 2001)

12 October 2010

Prototyping is the shorthand of innovation.

Tom Kelley, General Manager of IDEO (2001, s. 101)


Paranoid innovators (Kelley, 2001)

12 October 2010

At IDEO we believe that the myth of the lone genius can actually hamper a company’s efforts in innovation and creativity. After close encounters with dozens of real-life inventors, I have to report that most of them don’t have a lot to teach us about applying the creative process to business. Too many of the inventors I have met suffer from a self-limiting form of paranoia. They want help with their inventions but aren’t quite ready to reveal them. They aren’t quite sure they can trust us with their precious secret and are worried that any potential partners will take advantage of them. So they return to the safety of their garages and basements and nothing ever happens.

Tom Kelley, General Manager of IDEO, (2001, s 70)


Stumble (Kelley, 2001)

12 October 2010

You can stumble, as long as you fall forward.

Tom Kelley, General Manager of IDEO (2001, s. 20)